A Study has revealed that the local cable TV connections are losing their way to Google and Facebook .
Though the figures are not alarming, it shows a clear pattern of preference to Online TV watching, provided by Google and Facebook.
One reason is the cost of the local cable.
Another is the technology.
The unlimited channels available Online can not be matched by Cable TV.
The quality of the videos are so fine that they can not be matched by the Cable TV.
On the concern side is also the fact that Smart TVs spy on you.
So are the internet sites.
Story:
A recent survey by Wedbush Securities of 2,500 U.S. consumers found 12% had cut premium cable services over the past year, with 7% axing cable altogether. After seeing the trend percolate for several years, market-research firm Parks Associates last December estimated that half a million households had so far cut the cable cord in favor of online-only content.
Now, the prospect of ESPN streaming live sports via Microsoft Corp.’s MSFT -0.77% Xbox 360, the emergence of alternative TV service Sezmi and the recent relaunch of Apple Inc. AAPL +1.84% ‘s Apple TV box could convince people that the cable bill—which has grown nearly 38% on average over the past 10 years—is an expense they can live without.
“There’s evidence this is going to happen,” said Forrester Research FORR -0.49% analyst James McQuivey, adding that data show people watch, on average, an extra half an hour of video a day more than a year ago, with much of this attributable to online video.
Betty Chen, for instance, no longer pays for cable television, but that doesn’t mean she can’t get what she calls her “trashy TV fix.”..
TVs being unplugged.
Time Warner Cable, for instance, lost 306,000 TV subscribers in Q3, and 24,000 broadband web subscribers, too.
And Tom Rutledge, CEO of Charter Communications, told Wall Street analysts he was “surprised” that 1.3 million of his 5.5 million customers don’t want TV – just broadband internet. “Our broadband-only growth has been greater than I thought it would be,” he said.
The following charts show the evidence that cable TV is dying, and that people are also unplugging from broadband internet service.
Sources:
http://online.wsj.com/news/articles/SB10001424052748703440004575548083813748368
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