These are tie companies that use unethical practices to trap the consumers and release misleading and often erroneous information on Health under the guise of advertisement.
Most of the USPs of their products exist only in the mind of the copy writer.I shall be blogging separately on this.
Women in the United States desire Johnson & Johnson most among all brands. Men have a strong affinity for Procter & Gamble‘s Crest.
It makes sense that women would go for a maker of baby products. But oral care for men, and not cars or sporting goods? That’s what the results of a new study released this week by Buyology, a strategic neuromarketing firm, found.
The study looked at men and women’s relationships with many of the nation’s biggest brands. By examining the strength and types of those relationships on both a conscious and nonconscious level, using the tools of neuromarketing, which has been around since the 1990s, Buyology found that men and women are drawn to different kinds of brands, and for different reasons.
…..
Many of the findings may surprise some. Sony ( SNE – news – people ) is No. 2 among women, with a superiority-superiority combination. Amazon.com ( AMZN – news – people ), on the other hand, elicits a harmony-exploration connection for them. Tide makes the men’s list but not the women’s, for technological innovations that deliver harmony-harmony.
What the findings suggest is that consumers are most likely to choose brands that strike a nonconscious as well as conscious chord for them, and marketers who know exactly how their brands resonate with customers will have a sustainable advantage over competitors, according to Buyology’s chief executive, Gary Singer.
Google ( GOOG – news – people ) could do more to strengthen itself as a superiority and exploration brand among women, and could lift itself above sixth place for them, Buyology founding partner Donna Sturgess says. Car companies, which appear only on the men’s list, may want to build on their neurotype identifications, such as awe-awe for BMW and exploration-exploration for Hyundai. Such differentiation is especially important in cutthroat categories where many of the top players sell pretty much the same product.
Buyology’s research is timely for several reasons. In an economic downturn, consumers are more likely to switch brands, and marketers who build on the strengths of their current relationships with consumers are most likely to succeed. Marketers including Campbell Soup ( CPB – news – people ) and Frito-Lay have become increasingly interested in neuromarketing, and the explosion of digital and social media has made knowing the context of one’s engagement with consumers a vital matter, Buyology adds.
Still, nonconscious relationships are not a be-all and end-all. Nigel Hollis, a former consumer goods marketer who is now chief global analyst at research agency Millward Brown, says nonconscious indentification may work well for simple, everyday purchases such as a box of Twinings tea, but bigger, more expensive purchases, such as a new car, are likely to involve much more complex decision making. With them, the nonconscious may have relatively modest influencing power.
And then there are times when circumstances override habit. A devout Twinings customer may automatically reach for it on a shelf, but if it’s sold out, that customer will begin to discover some other brand, Hollis points out.
http://www.forbes.com/2011/02/01/most-desired-brands-leadership-cmo-network-men-women_2.html
Leave a Reply