Ramanisblog

Tag: AdWords

  • Make Your Blog Easy To Read For Search Engines

    GoogleBot-byFML
    http://commons.wikimedia.org/wiki/File:GoogleBot-byFML.gif

    Goolglebot

    Sometimes one has to hunt down for good articles in the Internet, as in Google Search,Bing.

    The content may be excellent authentic, yet it does not appear with out very specific search.

    While content, post headings,Categories, tags are important, one might as well understand howt he search engines like ,Bing, Google read and reach your site.

    As the volume of internet material is very huge, people are not  used.

    Instead,Search Engines use bots*

    These are the tools that  locate your site.

    What do they do?

    1.The bot will first look into your file names.

    The file must be bot  friendly.

    This is for people who write on HTML format.

    Check with qualified people on this subject for more.

    If you are writing on WordPress or blog spot, they will take care.

    2.Once this is over, the bot moves onto Meta descriptions.

    This is nothing but a Note, preferably in short words,about what the site contain/ is about..

    It is recommended that the Meta descriptions do not exceed 60 characters.

    However the search engines have recently sopped this step as there was Spamming.

    However it is better to have neat and short description of what you plan to say in your site.

    3.the bots move to the actual content that is everything that you find between section in your webpage, just be aware that if you are using any frames, tables in your content area then bots might not crawl through them and bots have lower capacity to crawl through javascript and flash over HTML so its better to have a webpage that is designed with HTML and other programs over flash and javascript.

    4.The bot , then checks for duplicate content.

    If your contents are duplicate to some other contents on the web then there is a chance that your rankings for that particular page will be low or it will be included in the supplementary index.

    ”

    Crawling

    Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

    We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

    Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

    Google doesn’t accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.

    Indexing

    Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files or dynamic pages.

    Serving results

    Source:

    https://support.google.com/webmasters/answer/70897?hl=en#1

    *

    Internet bots, also known as web robots, WWW robots or simply bots, are software applications that run automated tasks over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering, in which an automated script fetches, analyses and files information from web servers at many times the speed of a human. Each server can have a file called robots.txt, containing rules for the spidering of that server that the bot is supposed to obey or be removed.

    In addition to their uses outlined above, bots may also be implemented where a response speed faster than that of humans is required (e.g., gaming bots and auction-site robots) or less commonly in situations where the emulation of human activity is required, for example chat bots.

    Bots are also being used as organization and content access applications for media delivery. Webot.com is one recent example of utilizing bots to deliver personal media across the web from multiple sources. In this case the bots track content updates on host computers and deliver live streaming access to a browser based logged in user.(wiki)

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  • How Google makes Money?

    chart showing how Google made money
    How dis Google make money?

    ”

    The Top 10 Industries That Spent Big On Google AdWords In 2011

    1. Finance & Insurance – $4.0 Billion (example keywords in this industry include: “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”)
    2. Retailers & General Merchandise – $2.8 Billion (example keywords in this industry include “zumba dance dvd”, “proform treadmill”, “weber grill accessories”)
    3. Travel & Tourism – $2.4 Billion (e.g. “new york hotels”, “plane tickets”, “rental car deals”)
    4. Jobs & Education – $2.2 Billion (e.g. “accredited online college degrees”, “online certificate programs”, “unemployment benefits”)
    5. Home & Garden— $2.1 Billion (e.g. “replacement windows cost”, “appliance repair”, “cabinet refacing”)
    6. Computer & Consumer Electronics – $2.0 Billion (“ink cartridges discount”, “pc memory”, “online video conferencing software”)
    7. Vehicles – $2.0 Billion (e.g “cheap hybrid cars”, “certified used cars”, “bridgestone tires”)
    8. Internet & Telecommunications – $1.7 Billion (“pre paid cell phones”, “domain registration”, “cable internet providers”)
    9. Business & Industrial – $1.6 Billion (“custom business cards”, “cheap office supplies”, “foam packing”)
    10. Occasions & Gifts – $1.2 Billion (“funeral flowers arrangements”, “flower delivery”, “wedding gift registry”)

    Advertising revenues from these 10 industries accounted for 60% of Google’s 2011 revenues. The remaining $14.4 billion in advertiser revenues came from other industries. (Just 4% of Google’s revenues came from non-advertising-related sources.)

    5 Things The Google Revenue Data Tells Us About The US Economy

    Because everyone uses Google, and 3 million businesses advertise on Google, we can learn a lot about the state of the US economy from these results. Here are some of my conclusions.

    Occupy Wall Street Was Right?

    Despite the recent financial meltdown, the finance and insurance industries were the biggest spenders of the year – and rest assured, finance companies wouldn’t be spending billions on Google advertising if they weren’t turning a profit from it. Insurance and loan companies were especially keen to acquire new customers through PPC – that’s because these industries make a killing off each new client.

    What Recession? Consumerism Still Rampant

    Despite a weak economy and high unemployment, Americans are still splurging on vacations and buying lots and lots of stuff (and we’re willing to refinance our homes and apply for new credit cards, despite bad credit, in order to get it). Amazon alone spent over $55 million on PPC ads in 2011, and that’s just what they spent on AdWords.

    High Unemployment Creates Opportunities for Education, Jobs and Training

    Unemployment hovered around 9% in 2011. Lots of people took this opportunity to seek out more education, and online degree programs are reaping the benefits. The University of Phoenix spent even more on AdWords than State Farm, the biggest spender in the Finance & Insurance industry.

    Home & Garden Crushes Real Estate

    A housing recovery is nowhere to be seen in Google’s 2011 revenues. Americans overwhelmingly spent more on fixing up the house or apartment they already owned rather than buying up.

    Businesses Are Holding Back

    Business and industrial spending was soft compared to other industries and relative to its overall share of the GDP. It seems that corporations are sitting on a lot of cash right now and are slow to invest.

    Overall, from what I can see, a billion people are doing a billion searches on Google every day, looking to buy stuff, financial products, or to improve their skills. So while I’m no economist, my own prediction is that the US economy will be OK in 2012.

    Google’s Top Revenue Sources: Survey Methodology

    I compiled these revenue estimates by using our own trillion-keyword database and the Google Keyword Tool to determine the top 10 million most popular search queries in 2011, as well as their average cost per click prices as paid by advertisers. I used WordStream PPC technologies to categorize the huge keyword list by industry, such as “Finance & Insurance,” then applied a model that weighed the relative percentages of each industry’s revenue (keyword volume * average cost per click) to Google’s 2011 revenues, excluding non-advertising revenues. The top five advertisers in each industry and their estimated spend was obtained by using data from SpyFu.com, then applying the same categorization analysis.

    http://www.wordstream.com/blog/ws/2012/01/23/google-revenues?utm_source=Triggermail&utm_medium=email&utm_term=Google%20Investor&utm_campaign=GoogleInvestor_Newsletter_012412