Brand building is a tough task.
A part of brand building is Advertising.
Having been overtaken by The The Times of India in Chennai and in other cities in the South, the Hindu was taking things lying low without a clue as to what to project their news paper as such.
The Times of India provided The Hindu with the opening they needed by attacking directly saying The Hindu puts people to sleep with its News Coverage,with even a news paper in the Ad with the type of Font The Hindu uses.
The Hindu retorted that Information is not Knowledge.
The Times of India gave a rejoinder and the show goes on.
Watch a few of the interesting images and Videos provided above.
For more images http://www.sonyvellayani.com/2012/02/times-of-india-vs-hindu-ad-war.html
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