Rajinikant’s ‘Robot’ part of IIM-A course.

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AHMEDABAD: He can get millions raving about tricks like getting a cigarette somersault and land in his mouth or a pair of shades land on his eyes from mid-air, romance a woman onscreen half his age and rake in over Rs 100 crore in the first week of his film’s release. That’s the phenomenon called Rajinikanth.

‘Robot’, the Rajinikanth-starrer which became the second highest grosser among Indian films and spawned a slew of Rajini jokes, is set to come to the laboratory of IIM-Ahmedabad.

As part of an elective course called ‘Contemporary film industry: A business perspective’, students of the postgraduate programme at IIM-A will take up ‘Robot’ or ‘Enthiran‘ as a case study to analyse the business of cinema and its success story. The course will also study ‘Muthu‘, another Tamil film starring Rajinikanth. The movie was later translated into Japanese as ‘Muthu Odoru Maharaja‘ or ‘Muthu: The Dancing Maharaja’.

Rajinikant’s ‘Robot’ part of IIM-A course – The Times of India http://timesofindia.indiatimes.com/india/Rajinikants-Robot-part-of-IIM-A-course/articleshow/7147893.cms#ixzz18twcUYw8

Related:

India’s most expensive film ever is a Frankenstein-type tale of a scientist who makes a robot in his own image, which turns into a monster and falls in love with his maker’s fiancee.

And it looks set to be another mega-hit for Tamil cinema’s superstar, Rajinikanth, a balding 61-year-old whose unstoppable box office staying power seems almost as incredible as the film’s plotline.

Made with a budget of 1.6bn rupees ($35m; £23m), Enthiran is a story about a killer robot who multiplies into a million clones, destroying Chennai (Madras), the capital of the southern state of Tamil Nadu.

But this terrifying army of androids is dwarfed in real life by the legions of fans of the movie’s cult mega-star, Rajinikanth, India’s highest-paid actor.

In Enthiran (Robot), Rajinikanth plays the nutty professor and his creation, the humanoid robot, Chitti.

http://www.bbc.co.uk/news/world-south-asia-11498630