According to USA Today, YouTube plans to begin offering online movie rentals this week, in an attempt both to help independent filmmakers gain more exposure, and to test the waters of the paid-content market. Starting on Friday, YouTube will offer five films from the upcoming Sundance Film Festival at a rental charge of about $5 each. On its blog, the company further announced that it’ll introduce “a small collection of rental videos from other U.S. partners across different industries… in the weeks to come.”
http://www.switched.com/2010/01/21/youtube-introduces-movie-rentals-beginning-with-sundance-films/