.Yahoo India has launched Yahoo! Video, or Yahoo! India Video Beta, now featuring a variety of original movies, news and TV shows, accessible for free online. Tying up with content providers and channels such as Star Entertainment, Shemaroo, Ultra, NDTV, Headlines Today, Reuters, AP, Aaj Tak, and others, Yahoo India hopes to leverage its reach amongst online users in India.
The launch of the new Yahoo! Video platform also comes with the HQ video experience, and apart from news, TV shows, and movies, features other “Strictly Original” content from various genres like entertainment and lifestyle. Presumably more partners will follow soon. Check Yahoo! India Video out for yourself at in.video.yahoo.com.
Yahoo is hoping to keep the platform absolutely free, offering advertisers “innovative and interactive ad formats” at Yahoo! India Video Beta with which they can engage their audience. They also get the ‘Yahoo! Video advantage,’ capitalizing on Yahoo! India’s “reach of 81% among online users.”
Normaly one can centralize on something and say this movie is on this.
But’ Engeyum Eppodum’,a Tamil movie produced by director Murugadass of’ Gazini‘ and ‘Ezham Arivu‘ fame,who carved a niche for himself in producing commercial block busters like Shankar of ‘Mudalvan,Endhiran’ fame( who also produced out standing films like ‘Veyyil‘) is a story tenderly rendered with out outrageous mix of false sentiments, yet portrays different aspects of Love at an impressionable age.
The movie, one can say. is about the effects of rash driving,middle /lower middle class approach to Love and life or about those instances of Love one can empathize with.The film is about each one of these yet all of these, such is the narration,interspersed with clean, non-jerky,non-intruding and natural flash backs.
The story is about two pairs of young lovers who in the innocence of youth undergo and do the various enjoyable moments of foolishness,suspicion,mistrust,care,dominating each other and face life on its terms.
The pair of Jai and his heroine essay so effortlessly one really sees young lovers at each other,one trying to to dominate the other by tender care bordering on shrewishness, the other meekly responding to her, all in the game of love.
The other pair involves a more than cautious approach of middle class girl suspicious of people at Chennai,falling in love with out realizing it.
This pair mirrors the characters smoothly.
The approach to the execution of the theme is so refreshing that one really winds back.
Natural and crisply dialogues lend weight to the film.
Such is the detailing of the film ,one who does not know route can follow the Bus route as explained in the film.
The reaction of a lower middle class to hype eat outs and mall culture is portrayed naturally. with out sermonizing.
Subtle prodding at the so called social activists,as in the scene when the girl falls on her own in the street when Jai is with her, a man in black shirt talks about women being ill treated,the practical approach,probably too practical to fall in love, of one of the pairs as in asking the hero to have his HIV test conducted,the poignant call of a child calling its father with out knowing its father is no more, the real life like scenes of Bus travel,Hospital all add to the quality of the film.( by the way why films boldly show Government Buses while do not show real private Bus names, as though former is responsible for all accidents?)
Songs are at best reasonable, but this kind of film does not need songs.
Yet one can not but hum and enjoy ‘Maasama’..Aaru maasama ‘ with shoulder jacking.
Is the Choreographer ‘Dhinesh’ who seem to know the knack of using one part of the body or a piece of Lungi to effectively film a song sequence?( remember ‘Aadukalam and Maina)
Lighting and photography are pleasing with out making one hunt for a torch to view the film.
Engeyum Eppodum( everywhere and alway)s-Love, separation and Death ,aptly titled.
Selvaraghavan of Kaadhal Konden is known for offbeat(?) and perverse themes-that he is called as a Class Director is another matter.
In Mayakkam Enna, a New film of his,he narrates a story.
A youth and his sister.,having been orphaned grows up with a Family.
His friend’s girl friend makes overtures to him and he succumbs and caught by the friend .
He feels guilty.
In the mean while, the hero,enacted by Dhanush ,winner of Best Actor Award at the National level for his excellent performance in’Aadu kalam, is a wildlife photographer (he clicks wild animals in some frames as an after thought) is humiliated by a famous photographer of repute.
He becomes despondent.
So he attempts suicide by falling from a multistoryed building with no permanent damge to his limbs and is shown as having become a mental patient(this is unclear as the hero appears to be so right from the first frame).
His friend’s father gets him married to his son’s girl friend and as bonus gets his son married to a girl.
The father character has a novel way of solving emotional family issues,by offering Scotch Whiskey to his son and the boy he helps grow in his home.
Even before becoming a basket case, the hero keeps drinking and mouths bad words (some of them I am unable to understand-normally I am good at bad words!)
(By the way what is’Munda Kalappai?’
I know the meaning but as this is directed at the woman character ,i am unable to understand.
Will some guys let me know?)
His friend’s girl friend turned his wife takes care of him despite the hero’s ill-treatment and the hero wins an international award for photography.
There you have it.
Those who talk about Tamil Films not having a story line have their fill-Love, Friendship, Marital Disharmony, Professional cheating,Family Sentiment et al.
The woman character,- none can understand, whether she is for the hero or any one for the asking and why she keeps clinging to him or despite her avowed affections to him she decides to stop speaking to him and speaks after his winning an award.(though the Director might justify on the basis of scene where the hero kicks the baby out of her-this seems to be after thought of the director.).
Is under the ace direction of Selvaraghavan, the woman character delivers dialogues so woodenly?
Coming to the hero, whether he is normal is a moot question let alone a Genius -he is called so often in the movie.-he values friendship, or simply a weather cock or one who is irresponsible or a loving husband or a caring brother ….?
The Director has definitely saved a lot of money by way of Lighting-why can’t people understand that human eyes can’t see in the dark,not withstanding Realistic lighting in Films( Manirathnam Style?),but the money saved thus is spent on Drinks.
Music is tolerable.
If you want Dhanush’s voice to be acclaimed as good, ask him to sing with Selvaraghavan and G.V.Prakash.
People have been saying this movie is semi autobiographical -to lend credence to this, the Director’s name appears when the hero mouths the words ‘this is my story’.
If this is so, Selvaraghavan has really messed up his Life and the movie.
By the way where is the connection between the title and the movie, as in Pithamagan?
SRK seems to have had an urge to produce a movie which contains the scenes/characters that appealed to him.
-Terminator in terms of the body language of the RA.ONE,make up of the killer in Da Vinci Code(the hood) to Arjun Ramphal ,car chase from The Transporter,flying stunts from The Matrix,family scenes from Endhiran-all find a place mixed appropriately.
First fight sequence in the which involves Katrina Kaif are funny and interesting.
Film editing seems to be , at the most, average,Music mediocre.
Animation Effects are amateurish.
In most of the scenes the settings are so bad that it disturbs the scene.
Thinking that he is portraying a Tamil,SRK’s frequent exclamations of”Aiyo’, ridiculing South Indians as uncouth by showing that they eat with hands ,that too adding curds to noodle and contorting facial muscles while delivering Tamil dialogues,leaves a bad taste.
Is it how the north has understood the Tamilians and the South or is it looking down at the South as uncouth people?
Rajni…well..is Rajni.He electrifies the screen with his less than a minute presence, proving he is The Super Star.
Katrina Kaif and others are set properties.
With all this the movie is enjoyable.
Tail piece.I was watching this movie with my 2-year-old Grand son.He refuses to acknowledge any one but Rajnikanth as Robot and kept on asking for Rajni as the Robot.What a charisma!
Eros International Media Ltd (Eros International), a leading global company in the Indian film entertainment industry has announced a historic and record breaking opening for Shah Rukh Khan’s Ra.One, produced by Red Chillies Entertainments in association with Winford Productions which released across theatres worldwide on 26th October 2011.
SRK’s super hero action film has set a new record at the Indian box office by earning a gross of Rs 170 crore worldwide in the opening weekend (first five days of release).
The highly anticipated Diwali release triumphed at the box office with an incredible weekend gross collection of Rs. 137.25 crore (Net Collection of Rs. 96 crore) in India and Rs. 32.75 crore overseas. Since its release, Ra.One has been creating history by shattering regional, national and international box office record after record with the biggest Diwali day opening followed by the biggest single day collections for an Indian film and now the biggest ever weekend release for both India and overseas box office.
One is astonished how this song has become viral,may be something to do with Dhanush’s stars.
Story:
What makes it one of the most quirky Tanglish (read Tamil+ English) song ever? For me, it’s the catchy tune, the attitude, the ease with which Dhanush belts it out that makes it special. Here’s what Anirban, a collegue who does not know a single phrase in Tamil says about this song. ‘It is catchy and intensely raw which makes it totally hummable.’ And may be, this is a pan Indian sentiment. A report in The Hindu says that ‘Why this Kolaveri di’ became the first regional film song to be played by radio stations around the country on Tuesday evening.
But Kolaveri, Soup Song… what do these words even mean to someone not familiar with the local slang? Kolaveri, loosely translated becomes ‘murderous rage’. And says Dhanush “I call it the ‘soup song’ for ‘soup boys’. I came up with this term actually. A soup boy essentially means a guy who has been dumped by a girl and the soup song is a ‘love failure’ song which a guy sings after getting dumped. He goes on, “the words that have been used in the song are words currently in trend today. Also, it’s English but sung with a Tamil accent. Thus, even a Hindi-speaking or a Telugu-speaking person can understand it. Language is no bar at all. I think any youngster can relate to the concept. He can use it to make fun of his friend or even himself!” Here’s what he had to tell The Times of India.
Debutant composer Anirudh is elated with the song becoming an instant hit among the youth for its catchy lyrics penned by Dhanush. “It’s not meant to be anti-anything. Director [Aishwarya Dhanush] said the situation demanded a light-hearted fun song about love failure. I came up with a tune in ten minutes. I don’t know what kind of mood Dhanush was in…he started singing in broken English and came up with this in 20 minutes. It just happened,” recalls Anirudh while talking to The Hindu.
Dhanush who has penned the lyrics and sung it, tells the Times Of India, “The concept for Kolaveri Di is new. I never ever imagined that this song would become such a huge rage nationally. If someone had told me earlier that it would, I would not have believed them!
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