Tag Google

The Slickest Click Fraud Yet

Click fraud, that perpetual bane of online advertisers, is usually hard to detect in the moment, but easy to spot after the fact. That's because, unlike real clicks, sham clicks performed by automatic click software or human fraudsters pump up an advertiser's pay-per-click fees but never generate sales.

But on Tuesday, Harvard Business School professor Ben Edelman revealed what he says is a new form of click fraud that accomplishes what online fraud watchdogs might have once thought impossible: a scam that not only simulates valid clicks on a Google ( GOOG - news - people ) ad sold to an advertiser, but seems to result in a real customer who spends money on the advertiser's site

Google Takes On China

China is good and so far successful in getting the best of others, whether it be business or relations with other Nations.It brazenly brushes aside any one who it perceives in its perverted way an attack on its government-well, you can not expect anything more from them,for they try to to suppress information on even natural calamities like Earth quakes as it thinks that the world may think the govt. responsible for even this!- Nations including the US are wary of taking action against China because of fear of losing its market.Well,two can play the game.Let companies like Google take on China, and if necessary close down operations in China as China's loss will be greater in the long term.Companies may look to other markets like India