Month February 2014

Vijay TV Super Singer Slick Final Live Link

Vijay TV Tamil,Star Vijay, their programmes in general are quite entertaining.whether it it the Lollu Sabha,Comedy Shows, Adhu,Idhu Eduthu , Neeya Naana or Super Singer series, where they select the best singing Talent in Tamil.

Some observations.

As a marketing man what struck me the most is the way the marketing team milks the Programme, whether it is the Talk Show Neeya Naana, or Super Singer.

Normally many channels would be content with ads and sponsorships.

Star Vijay ropes in appropriate people for the shows, whether it be a Sivamani on Drums,Nithyasree ,Chitra,Vairamuthu knowing the poular person at tht particular point of time.

They also do not forget the mass pull of Rajnikanth or Kamal Hassan!

Not to forget the oldies TMS,PBS,

They have their popular songs included unobtrusively as a Rajnikanth round or Kamal Hassan round.

They had the ingenious idea of getting Guitar signed by Rajnikanth.

The families of the singers on stage are made to interact and sentimental scenes are never in shortage.

Then to the singers themselves.

They are taken abroad for Live performances and they perform in Chennai Malls Live.

They seem to cover every segment of the consumers.

Tattoo Christianity Jesus Tattoo

There are a couple of things to propagate religion.

One is by the strength of its teachings.

By its principal followers, normally the first, as in Christianity.

Then depending on what your Religion says use force or Carrots to convert.

Allocate funds as you would for sales promotion in a Multi National to promote a product.

This can be POPs like Building places of worship.

Then comes streamers buntings etc.

Christianity is doing everything under the Book.

It had its original followers,had sent it people abroad,built churches,waged wars, allocated/allocate funds, spends crores in Mass Healing(?),distribute Pamphlets, runs TV Channels.

On the web too , with the Pope on Twitter.

Now they have gone more ingenious!