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Best Outdoor Ads 2011-2012

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—Agency: Ogilvy, Shanghai, China Jonathan Mak Long, the 20-year-old Hong Kong design student whose logo tribute to Steve Jobs rocketed around the world last year, earned an Outdoor Grand Prix for this Coke poster which Ogilvy Shanghai commissioned after seeing the Jobs image. The minimalist poster, playing off the iconic white Coke stripe on a red background, shows two outstretched hands holding a bottle of Coke.
Grand Prix: Coca-Cola

 

—Agency: Jung von Matt, Hamburg, Germany This second Grand Prix was awarded in Outdoor to German ad agency Jung von Matt for
Grand Prix: Mercedes-Benz

 

—Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina Norte invented the Photoblocker, a high-tech beer cooler
Gold Lion: Norte beer

 

Agency: AGE Isobar, São Paulo, Brazil This company grew fruit in the shape of fruit boxes by using special molds in the growing process. The fruit was stamped with the brand logo, outfitted with straws and put in supermarkets as promotional items.
Gold Lion: Camp Nectar Juice

 

Agency: Draftfcb, Buenos Aires, Argentina This independent publisher and bookstore published The Book That Can't Wait, printed in ink that would disappear within two months of first being exposed to air and sunlight. The point: Read books now, while you can.
Gold Lion: Eterna Cadencia

 

http://www.adweek.com/news-gallery/advertising-branding/worlds-best-outdoor-ads-2011-12-141907#gold-lion-eterna-cadencia-5

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