Tag: Soda

All of have seen the iconic Coca Cola crate.What is its story and who is behind it?

‘We’ve all seen the famous yellow crates, and whether the logo was in English, Arabic, Spanish or Vietnamese, we knew exactly what they were used for — carrying Coke bottles known to consumers the world over.

At his home about 25 miles from Coca-Cola’s Atlanta headquarters, the now 90-year-old Chandler was able to share with us what went into creating the massive crate some 50 years ago.

Through our conversations, I also learned that Chandler was responsible for installing every rivet in thousands of wooden Coca-Cola poster frames that sold for a mere $2. Today, they’re considered coveted collectibles worth hundreds of dollars.

As for the Coca-Cola posters that he framed, Chandler lithographed many of them himself — using the storied “Coca-Cola red” paint — which he blended as carefully as if he were mixing the celebrated beverage Secret Formula.

And thanks to a Coca-Cola employee named Jason Grubbs, I also discovered why the giant crate was built in the first place — another mystery solved!

http://www.coca-colacompany.com/stories/family-connections-revealed-through-giant-yellow-crate

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