Water Purifers-Fradulent claims-Shameless.

 

MUMBAI: The water purifier war between Hindustan Unilever (HUL) and Eureka Forbes before the Bombay high court saw a temporary end on Wednesday with Eureka Forbes, on being asked by the court, voluntarily agreeing to withdraw its television advertisement for `Aquasure’ within a week. Both sides have also consented to sending their purifiers to NSF International-an apex forensic laboratory in the US.

Read more: Water purifiers face lab test in US, firm withdraws ad – The Times of India http://timesofindia.indiatimes.com/city/mumbai/Water-purifiers-face-lab-test-in-US-firm-withdraws-ad/articleshow/5221206.cms#ixzz0zksAgpDj

The national institute of Virology(NIV),Pune, has declared after testing that six out of Eight water purifiersfailed  virus test.

 

Pure it has been advertising that Rs. One crore as challenge money to any one who proves that water purified by  Pureit does contain bacteria and repeat ads claimed that the amount remains unclaimed.

Now that the result by competent authority is out, what about the challenge money?

Will they donate it to NIV or PM’s Relief Fund and tender public apology?

Definitely not.

They shall find some legal jargon in the wording of the ad that the message was not what it was meant to convey.Any way they have conveyed the message.

Do people who run the company have no scruples in lying in the name of sales promotion?

What about the media who accept these ads?

They talk about cleansing society of corruption and wrong doing.

Why can’t they accept ads with certification from the competent authorities certifying that the product is what it says it is?

They go with a disclaimer that the media is not responsible for the contents of the ads.

They willingly abet lying for few pieces of Silver.

What about BIS,custodian of Standards?

I have seen Mineral Water Bottles marked as ,for ‘details refer BIS Guide lines” without stating whether  the product complies with the standards.

What is BIS doing?

In fact none of the so-called mineral water products can be classified as mineral water as it should contain water from natural Spring.

Tell me where do you find Spring in Chennai/Bangalore and interiors of South India?

Ad agencies fine tune the art of lying with no ethics calling it Creativity.

One thing is sure – all have one point agenda-money.

The blog was initially intended to high light water purifier status ;got carried away and wandered as this issue has been boiling inside me for quite some time.

If you want purified water boil it for twenty mintes.That is all.No other short cuts.Money you spend on electricity and gas for this will be cheaper and the water will be pure.

Related articles on this subject.

In the HaloPure system, contaminated water is purified by passing through a cartridge filled with small, bromine-infused beads. Its simplicity and modest cost allow HaloSource’s partners to make purification products affordable to more low- and middle-income customers in the developing world.

Since Eureka Forbes paired with HaloSource in 2006, the Indian partner’s reach has expanded fourfold to a potential market of 320 million people, said HaloSource Chief Financial Officer James Thompson.

“That’s the size of the United States,” he said.

In China, HaloPure is going through a safety-certification process with the Ministry of Health. The company believes it’ll be eight to 10 months before it’s approved to start selling out of its Shanghai facility.

But the 15,000-square-foot manufacturing facility is already humming, shipping HaloPure to operations in India and Brazil.

About 40 percent of HaloSource’s revenue comes from international business. The lion’s share still comes from the U.S., where the company sells pool and spa-cleaning products, said Andrew Clews, vice president of marketing. He expects that to shift in the coming years

http://seattletimes.nwsource.com/html/businesstechnology/2012536885_halosource05.html?syndication=rss