Vijay TV Tamil,Star Vijay, their programmes in general are quite entertaining.whether it it the Lollu Sabha,Comedy Shows, Adhu,Idhu Eduthu , Neeya Naana or Super Singer series, where they select the best singing Talent in Tamil.
Some observations.
As a marketing man what struck me the most is the way the marketing team milks the Programme, whether it is the Talk Show Neeya Naana, or Super Singer.
Normally many channels would be content with ads and sponsorships.
Star Vijay ropes in appropriate people for the shows, whether it be a Sivamani on Drums,Nithyasree ,Chitra,Vairamuthu knowing the poular person at tht particular point of time.
They also do not forget the mass pull of Rajnikanth or Kamal Hassan!
Not to forget the oldies TMS,PBS,
They have their popular songs included unobtrusively as a Rajnikanth round or Kamal Hassan round.
They had the ingenious idea of getting Guitar signed by Rajnikanth.
The families of the singers on stage are made to interact and sentimental scenes are never in shortage.
Then to the singers themselves.
They are taken abroad for Live performances and they perform in Chennai Malls Live.
They seem to cover every segment of the consumers.
What is pleasing is the way they are done, unobtrusively.
Vijay TV is clear, it is in for Business and for entertainment as a means of earning.
But this is one subtly.
What is heartening is the fact that a good purpose is served as a byproduct as in bringing in social awareness through Neeya Naaana and good talent is unearthed in Super singer.
Today, February4,2014, Super Singer 4 is Live for selecting the winner of Super Singer 4.
Watch here.
Links.
http://bhoomtv.in/vijaytv.html
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