Tag: Enviga

Well,straying from the tested field to an uncharted course!

Soft drinks giant Coca-Cola is partnering with a french drugs manufacturer to launch a new line of beauty drinks which it claims will carry weight loss and other well-being benefits.

Coca-Cola and pharmaceutical company Sanofi will begin selling the Beautific Oenobiol brand later this autumn as part of a small-scale pilot to a limited number of outlets across France.

The companies confirmed the decision following a leak by Sanofi’s labour union representatives, who claimed workers were furious to see the drug maker ‘spouting about beauty drinks’ just a month after it announced to plans to reduce its workforce by 900.

Coca-Cola, the world’s largest beverage maker, declined to comment beyond a brief statement. But as concerns about sugary drinks grow at home and abroad, the Atlanta-based company has moved to diversify its options.

Earlier this year, Coca-Cola in France introduced Sprite with stevia, a natural sweetener that has no calories.

 http://www.dailymail.co.uk/news/article-2218944/Col.html#ixzz29YLc8CGo