Have you ever heard of a Tamil movie being released in Gujarat? Use of technology has given the movie universal appeal. Robot, and an earlier Rajinikanth starrer, Sivaji — The Boss, have broken language barriers.
For the record, the movie was released in 2,250 screens worldwide. This includes 500 screens in Tamil Nadu, 350 in Andhra Pradesh and — believe it or not — 700 in North India. The movie was released in three languages simultaneously. In Tamil and Telugu Robot was titled Endhiran.
It could be one of the biggest grossers in Indian movie history. At the end of the first week, the film is understood to have grossed Rs117 crore.
Even if it isn’t, Robot underscores a new phenomenon in India film-making — the gradual erasure of the North-South divide.
http://www.dnaindia.com/opinion/main-article_how-rajinikanth-bridged-the-north-south-divide-with-robot_1450619
Related.
Remarks trade analyst Taran Adarsh, ” Rajinikanth is the ultimate star of the masses. It’s not as if he’s unaware of his stardom but he’s warm, friendly and down-to-earth when you meet him. His humility shines through and this is what his fans pick up on.”
According to another trade analyst, the Tamil movie (and its Hindi version Robot) has raked in a collection between Rs. 200 to 225 crores in just two weeks since its release on October 1 out of which Rs 150 crore is solely from Tamil Nadu.
http://www.bollypatrika.com/2010/10/19/it%E2%80%99s-time-for-endhiran-2/
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