Category: Media

Life line of news paper is advertising and for certain measure price.But the price has to be affordable.Ad industry is slowly, but steadily shifting to on line, for print media that earning is blocked.The conception that on line does not cut into news paper reading does appear to be correct.At a personal level, I have switched over to on line because,I can skim through fast,select, and more important I can interact and air my views and Price factor plays a very minor role..So if the content is good and more interactive the contents, more will be my shift to online.This is from the Reader’s perspective.People who still think on line will not cut into print media are deluding themselves.When all said and done , bottom line of the enterprise is viability.The options are ,charge search engines for news,charge nominal fees from the reader per annum.After all, people do pay to watch porn, not withstanding free down loads,Why not for good journalism?The criteria is good, healthy and interactive content.