Hyundai released a TV advertisement showing a man attempting to commit Suicide.
On receiving protests the advertisement was withdrawn.
The ill-conceived punch-line was that the SUV, an iX35, runs on hydrogen and, therefore, emits only water vapor, so the man can’t kill himself.
The ad was created by Hyundai’s European advertising agency Innocean Europe, according to Hyundai.
“Hyundai Motor deeply and sincerely apologizes for the offensive viral ad,” Hyundai said in a statement. “The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai’s request or approval. It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused. More to the point, Hyundai apologizes to those who have been personally impacted by tragedy.”
It was not immediately clear where the ad had originally appeared. “To the best of my knowledge it was never on any Hyundai Web site or Hyundai YouTube outlet,” Hyundai Motor America spokesman Chris Hosford said in an email.
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