Long over due action.
In India, companies are going all out in misleading/fraudulent advertising.A Food Drink major says drinking its product makes one grow twice as taller;health drink manufacturer solemnly assures that consuming their product for two weeks shall reduce weight by 2 1/2 kgs.;tooth paste mfr declaring that those who use it will not lie; toilet soap mfr asserting that those who use it have 40% risk free from infections. Yet another says they reduce weight by 10 kgs.in three weeks!
Indian HEALTH MINISTRY IS SNORING.
Story:
U.S. regulators are examining the growing number of nutrition claims found on the front of food packages after complaints that they give a misleading picture of their health benefits, officials said in a warning to food companies on Tuesday.
The Food and Drug Administration is trying to determine if any claims violate federal food labeling rules and “will take enforcement action against any egregious examples,” FDA Commissioner Margaret Hamburg told reporters.
FDA officials also are developing a proposed regulation to define nutritional criteria for claims made on the front of food packages, Hamburg said.
The FDA is acting as companies increasingly add nutrition claims to the front of packages to catch the attention of hurried shoppers who might not read the detailed facts about a food’s content on the back, she added.
“Some nutritionists have questioned whether this information is more marketing-oriented than health-oriented, and judging from some of the labels that we have seen, we think this is a valid concern,” Hamburg
said.
http://www.reuters.com/article/healthNews/idUSTRE59J5Z620091020
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