Tag: Facebook Platform

  • Mark Zuckerberg’s Salary

    Mark Zuckerberg, founder and CEO of Facebook
    Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

    Mark Zuckerberg‘s effortless swagger into the business world got an airing in public yesterday when Facebook filed more documents to the US Securities and Exchange Commission ahead of the company going public in a few months’ time.

    Just days before the dominant social network submitted its regulatory filing confirming its plan to take the company public, Zuckerberg’s letter of employment with Facebook was amended.

    It confirmed that the CEO of the world’s largest social networking site would have an annual base salary of $500,000. On top of that, if Zuck satisfies shareholders and the board, he can expect to receive “a semi-annual discretionary bonus of up to a target of 45 per cent”. He is also barred from working on or helping anyone else make a rival social network to Facebook while at the company.

    In January 2013, Zuckerberg’s annual base salary will be reduced to $1.

    At the same time, Facebook COO Sheryl Sandberg, chief bean counter David Ebersman, engineering veep Mike Schroepfer and general counsel Theodore Ullyot all had their employment letters amended and restated.

    Sandberg and Ebersman each get a base salary of $300,000, while Schroepfer and Ullyot get $275,000 a pop.

    Various other nuggets among the regulatory documents filed with the SEC yesterday included an explanation of exactly how the already-floated gaming outfit Zynga is deeply hooked into Facebook.

    Developer Ammendum dated 14 May 2010 discloses the following:

    The parties acknowledge that FB desires to enable Zynga to build the Zynga Platform on top of the Facebook Platform, and the parties desire to, amongst other goals set forth herein, work together to increase the number of users of each party’s products and services.

    The parties further acknowledge that Zynga is making a significant commitment to the Facebook Platform (ie, using Facebook as the exclusive Social Platform on the Zynga Properties and granting FB certain title exclusivities to Zynga games on the Facebook Platform). In exchange for such commitment, the parties have committed to set certain growth targets for monthly unique users of Covered Zynga Games.

    The original S-1 filing to the commission revealed that Facebook derived 12 per cent of its total revenue from Zynga in 2011.

    Facebook also disclosed that Zuckerberg paid a paltry $100 in cash to stockholders to cede their voting rights in the company, leaving him in control of the biz. He owns a massive 57 per cent share in those rights while owning 28.4 per cent of the company.

    This means the CEO shrewdly bought the voting rights from the likes of venture capital outfit Accel Partners, Bono’s Elevation Partners, serial Web2.0 investor Digital Sky Technologies and erswhile Facebook President Sean Parker, who was played by Justin Timberlake in The Social Network movie that dramatised Facebook’s messy youth.

    Shortchanged? Perhaps. But then, that’s how you grow a biz empire… bitch. ®

    http://www.theregister.co.uk/2012/02/09/facebook_bonuses_voting_rights_zynga/

  • How to stop Facebook from sharing your information.

    Facebook logo
    Image via Wikipedia

     

    According to a new report in The Wall Street Journal, nearly all of the most popular apps on Facebook—including Farmville, Causes, and Quiz Planet—have been sharing users’ information with advertising and tracking companies. Here’s how to stop them.

    The problem, reports the Journal‘s Emily Steele, is that the Facebook apps were—possibly inadvertently—revealing the addresses of users’ Facebook pages, which contain the users’ unique Facebook IDs, and in some cases, their names.

    The information being transmitted is one of Facebook’s basic building blocks: the unique “Facebook ID” number assigned to every user on the site. Since a Facebook user ID is a public part of any Facebook profile, anyone can use an ID number to look up a person’s name, using a standard Web browser, even if that person has set all of his or her Facebook information to be private. For other users, the Facebook ID reveals information they have set to share with “everyone,” including age, residence, occupation and photos.

    The apps reviewed by the Journal were sending Facebook ID numbers to at least 25 advertising and data firms, several of which build profiles of Internet users by tracking their online activities.

    It’s not just your apps, either—it’s possible that your Facebook friends were sharing some of your information through the apps they were using. The breach is similar to one from earlier this year, over which Facebook is currently facing a lawsuit.

    According to the Journal‘s investigation, some of the apps (“Gift Creator” and “Quiz Creator” to name two) were giving out these user IDs to a company called RapLeaf, which specializes in “compil[ing] and sell[ing] profiles of individuals based in part on their online activities.” RapLeaf apparently linked the ID numbers it obtained from those applications to “dossiers” it already had in its system, and transmitted those IDs “to a dozen other advertising and data firms, including Google Inc.‘s Invite Media.”

    What a brave new world, right? Well, here’s how to stop this from happening—or, at the very least, limit your exposure. We’ve arranged these in order from “most guaranteed to protect your privacy” to “well, at least you tried.”

    How to Turn Off Apps

    There’s only one way to ensure protection against apps sharing your information: Turn them off entirely. Think about it: What apps do you use? How frequently do you use them? Do you really need them? Farmville? Seriously? Most Facebook apps are a waste of your time and don’t enhance your use of the site at all. So turn them off.

    How to Stop Facebook from Sharing Your Information With Third PartiesStep 1. From the menu in the upper right corner, go to “Privacy settings.”

    How to Stop Facebook from Sharing Your Information With Third PartiesStep 2. In the lower left corner of the privacy settings page you’ll find a link that lets you edit your settings for applications and websites. Click it.
    How to Stop Facebook from Sharing Your Information With Third PartiesStep 3. Once you’ve gotten to the applications and websites privacy page, you’ll see an option to turn off platform applications. Click it.
    How to Stop Facebook from Sharing Your Information With Third PartiesStep 4. Click the box that says “Select all” in order to select all applications. Then it “Turn off platform.”
    How to Stop Facebook from Sharing Your Information With Third PartiesStep 5. Your screen should look like this. Your work here is done! Now, go play outside.

    How to Remove Apps Manually

    Of course, turning off apps also turns off the Facebook platform, the fancy thing that lets you “like” articles and websites (like this very one!), so you may not want to shut them off entirely, and settle for removing all of your apps manually. This ensures that you don’t have any apps sharing your information, but you can still help out your favorite bloggers by recommending their articles, hint, hint.

    How to Stop Facebook from Sharing Your Information With Third PartiesStep 1. From the applications and websites privacy page, follow the link to “Remove unwanted or spammy applications.”
    How to Stop Facebook from Sharing Your Information With Third PartiesStep 2. This will bring up a page with a list of your applications. To remove individual applications, click on the “X” to the right of the application’s name.
    How to Stop Facebook from Sharing Your Information With Third PartiesStep 3. Go on, you can do it. Feels good, doesn’t it?

    How to Limit What Your Friends Can Share About You

    Okay, but: Even if you don’t have any apps “installed,” your friends could still be sharing information inadvertently through their apps. Now, you can’t actually stop your aunt from playing Farmville, unfortunately. But you can limit your exposure to your aunt’s Farmville app.

    How to Stop Facebook from Sharing Your Information With Third PartiesStep 1. From the applications and websites privacy page, click the “Edit settings” button next to “Info accessible through your friends.”
    How to Stop Facebook from Sharing Your Information With Third PartiesStep 2. Whoa! You see all those checkboxes? That’s the stuff that your friends’ apps can share. “The more you share, the more social the experience,” Facebook cheerfully reminds you. Uh huh. Uncheck all the boxes and hit “Save changes.”

    How to Tweak Individual Applications

    So you’re hopelessly attached to an application and need to keep it installed. If you’re lucky, it may have customizable settings that will help you limit what that app is allowed to see or share. Some of the most popular apps—Farmville and Texas Hold ‘Em, for example—don’t give you any options: You’re required to share everything they need, or you can’t use the application. Causes, on the other hand, allows a limited amount of tweaking.

    How to Stop Facebook from Sharing Your Information With Third PartiesStep 1. From the applications and websites privacy page, hit the “Edit settings” button next to “Applications you use.”
    How to Stop Facebook from Sharing Your Information With Third PartiesStep 2. Click the “Edit settings” link for the application you’d like to tweak.
    How to Stop Facebook from Sharing Your Information With Third PartiesStep 3. From the list of things the application is allowed to do, find the items you can remove. Hit the “Remove” link to remove them. Anything “Required”—i.e. if you don’t let the application do this thing, you can’t use it—will be greyed out.

    http://gawker.com/5666325/how-to-stop-facebook-from-sharing-your-information-with-third-parties?utm_source=Gawker+Newsletter&utm_campaign=b9f831eae6-UA-142218-2&utm_medium=email