http://www.buzzfeed.com/copyranter/the-six-best-billboards-of-the-last-six-years
Tag: Advertising
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Future Internet Social Media without Ads
Advertisements in the Social Mediairks the users.
Advertising advertising (Photo credit: Toban Black) However, the organisations can not survive without advertisements‘
In recent months, at least four of the most interesting new startups — all either from or backed by people with deep roots in the current internet, including Twitter cofounders and many of the most prominent VCs in Silicon Valley — have been launched to, in some way, replace the internet. Not add to it, or change some part. These sites want to fix the whole thing: to remake comments, content, and updates with little to no encumbrance from the current web.
Most notably, perhaps, they’re free of ads. This isn’t at all unusual for a launch product; most of the major sites we use today, such as Facebook and Twitter, started without ads. But these sites seem intrinsically and even philosophically opposed to advertising. Where would an ad go on Svtble? Medium? Branch? App.net was founded on an anti-ad platform, from which it raised nearly a million dollars with a Kickstarter-style campaign:
‘App.net is a different kind of social platform.
We’re building a real-time social service where users and developers come first, not advertisers.
Our team has spent the last 9 years building social services, developer platforms, mobile applications and more.
We believe that advertising-supported social services are so consistently and inextricably at odds with the interests of users and developers that something must be done.
Help us create the service we all wish existed.’
However , app.net charges.
Member tier $ 50
Developer Tier $ 100
It is to be seen whether people prefer spending money.
http://www.buzzfeed.com/jwherrman/welcome-to-the-new-internet-heres-what-it-looks
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‘I am being Brain Washed’
I sometimes wonder whether I know anything at all,I mean about the fundamental daily activities.
Tooth brush Manufacturers tell me that my brushing practice is not correct.
Tooth paste manufacturer’s advise me that I should have salt in my tooth paste.
( It is a different issue that the same manufacturers told me some time back that Salt in tooth paste was harmful to teeth.)
I am scared of walking on the road lest some white coated gentleman would accost me with a gadget like a Pen Torch and take me to a weird apparatus to check ‘Germ Build Up’
Another Doctor(All white coated men are Doctors) tell me that if I eat, food particles would enter between teeth and I will get cavity.
I never knew that washing hands would be such a serious affair!
If I use Dettol or something similar to wash my hands, it would take an inordinate time of O>>>>ne Minute and I am advised to use new Lifebuoy.
I am surprised at a visiting Doctor carrying Lifebuoy with him and dropping it the patient’s house!
I thought I was taking bath in a proper way until I came across ads saying that I should use a particular soap in a particular way.
I was unaware that a soap can prevent Ten infections!
I never knew that washing Face was such a complex affair.
It had to bleach, moisturize and improve skin tone.
If I want to go out, I need to have my face fully covered or should apply a cream.
I was taught that borrowing is a sin and Hocking a crime.
Now if I don’t have a Credit Card or do not hock my jewels I am a misfit.
If my child gets wet, it will lead to life threatening disease.
I did not know that children grow taller, stronger and sharper by using a Food Drink.
Nor a food drink increases your Stamina by three times.
I am surprised that you need an absorbent to absorb Milk.
How do I escape from this Brain washing day in Day out?
Read On:
While it’s pretty unlikely that you’re a target of deliberate brainwashing, it is likely that you’re subject to some of the common techniques associated with the less-than-ethical practice. Here are a few common methods you encounter on a regular basis and what you can do to avoid them.
First things first, what is brainwashing exactly? Wikipedia offers a concise definition:
Mind control (also known as brainwashing, coercive persuasion, mind abuse, thought control, or thought reform) refers to a process in which a group or individual “systematically uses unethically manipulative methods to persuade others to conform to the wishes of the manipulator(s), often to the detriment of the person being manipulated”.
Basically, it’s a form of extreme manipulation. We often associate the practice with cults and don’t consider its presence in everyday life, yet the techniques used in brainwashing are frequently leveraged by advertisers, news networks, politicians, and others. Alex Long, writing for hacking blog Null Byte, provides an outline of some of the most common brainwashing techniques. Here are the most notable:
- The manipulator offers you a number of choices, but the choices all lead to the same conclusion.
- The same idea or phrase is frequently repeated to make sure it sticks in your brain.
- Intense intelligence-dampening is performed by providing you with constant short snippets of information on various subjects. This trains you to have a short memory, makes the amount of information feel overwhelming, and the answers provided by the manipulator to be highly desired due to how overwhelmed you feel.
- Emotional manipulation is used to put you in a heightened state, as this makes it harder for you to employ logic. Inducing fear and anger are among the most popular manipulated emotions.
- When reading this list, you’re likely able to think of a few examples of these techniques. News channels and political parties often repeat a consistent message when they want to get their point across. Short snippets of information is also a common tactic on news networks. Advertisers love to offer choices that all lead to their product, and emotional manipulation is common in people you’ll encounter as well as in most forms of media—even seemingly (and sometimes actually) harmless mediums like film. These techniques are everywhere. They aren’t turning you into a zombie, but they are informing many of your choices. The good news is that you can avoid them if you’re proactive.
How to Avoid Brainwashing Techniques
Mind Control (Photo credit: Conor Keller | fortysixtyphoto.com) Avoiding brainwashing techniques often involves avoiding the brainwashers themselves, but this is next to impossible. Taking advertising as an example, you can’t avoid them all and attempting to do so can be rather expensive if you still want to watch television and movies. Your best bet is to cut out what you can and, when you can’t, seek balance. Finding balance is often easiest by simply providing yourself with the information you need. All you need to do is the following:
- Identify the manipulative message you’ve received.
- Find an opposing message, whether it’s manipulative or not. Also attempt to find the most neutral and unbiased account of that same message.
- Compare your different sources and decide how you feel.
Brainwashing, whether mild or extreme, is possible in a large part due to isolation. If you only hear the brainwashed message on a regular basis, and rarely (or never) expose yourself to alternatives, you’re going to be far more likely to accept what you hear without thinking. If you want to avoid the brainwashing techniques discussed in this post, your best bet is to surround yourself with a spectrum of information rather than simply settling for the message that makes you feel comfortable. After all, that’s often what the message is aiming to do.
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McDonald Burger, Caught Cheating by Its Video.
‘Kaikkasule sooniyam vachchukkarathu’ ithuthaan!-Tamil
‘Have Voodoo done on self with own money’
In fact what you see in ad Advertisement in a commercial or a magazine ad is not what you actually get.
You will find fruits shining ,and other Dishes glowing.
The commercial or th ad will be appealing in visuals only if the are sparkling.
Normally Vaseline or some other reflective material is dusted on the product and then the film is shot.(Reflective materials should not be very much reflective as it would affect the quality of the Photo.
Again the Models or film stars are not what you see in the film.
Any way I am reminded of TATA Docomo Commercial where Ranbir Kappor asks the customer to keep the menu at a distance to match the product size promised.
McDonald Burger what you were promised and what you get If you have ever ever queued for a McDonald’s burger drooling over the photos on the menu, you’ve probably wondered why your Big Mac never looks the same.
Well, the fast-food giant has taken a candid approach by revealing the secrets of how it makes its burgers look so much juicier, bigger and tastier in its adverts.
In a surprising move, McDonald’s has made public the laborious process called ‘food-styling’ in which its burgers are prepared for hours and put together with absolute precision so they look their best for photo shoots.
And, emphasising how different the beautifully presented burgers are to those bought in store, they are compared side-by-side with their less attractive counterparts.
In response to a customer’s question, a McDonald’s marketing director went behind the scenes of a video shoot for its quarter pounder with cheese burger.
The video starts with Hope Bagozzi introducing the question from a customer named as Isabel M.
Miss Bagozzi said: ‘She asks, “Why does your food look different in the advertising than what’s in the store?” It’s a great question, Isabel. We get asked that a lot.’
The ‘food styling’ takes place in a photography studio where each ingredient is carefully prepared. Miss Bagozzi tells viewers: ‘That burger [made in a normal McDonald’s] was made in about a minute or so. The process we go through on the average shoot takes several hours.
‘I think that it’s important to note that all the ingredients are the exact same ingredients that we use in the restaurant. So it is the exact same patty, it’s the exact same ketchup, mustard and onions, and same buns.’
The video shows how each ingredient is carefully put into place, with the onions, pickles and sauces placed at the edge of the bun so they can seen.
A McDonald’s food stylist explains: ‘This way we can at least tell people you have ketchup, you have mustard, you have two pieces of cheese and you know what you’re getting.’
After the ingredients are in place, the cheese is gently melted using a heated palette knife. A computer is used to add the finishing touches.
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TV Fast-food Ads and Obesity Linked
Fast-food Mind has the knack of doing/following things to which it is constantly exposed.
Reinforcement is what makes one pay attention .
The advertisers know this and they do this notwithstanding the bad side effects they produce.
BOSTON – There is a long-held concern that youths who eat a lot of fast food are at risk for becoming overweight. New research to be presented Sunday, April 29, at the Pediatric Academic Societies (PAS) annual meeting in Boston shows that greater familiarity with fast-food restaurant advertising on television is associated with obesity in young people.
“We know that children and adolescents are highly exposed to fast-food restaurant advertising, particularly on television. This study links obesity in young people to familiarity with this advertising, suggesting that youth who are aware of and receptive to televised fast-food marketing may be at risk for health consequences,” said lead author Auden C. McClure, MD, MPH, FAAP, assistant professor in the Department of Pediatrics at Children’s Hospital at Dartmouth, Dartmouth-Hitchcock Medical Center.
Previous research has shown that watching TV is associated with obesity. Dr. McClure and her colleagues sought to determine whether recognition of fast-food ads on TV is associated with obesity in adolescents and young adults.
The researchers surveyed a national sample of 3,342 youths ages 15 to 23 years. Participants were asked about their height, weight, age, gender, race, socioeconomic status, exercise, consumption of soda or sweet drinks, frequency of eating at quick-service restaurants, how many hours they watched TV each day, and whether they snacked while watching TV.
They also were shown 20 still images selected from television ads for top quick-service restaurants that aired in the year before the survey. The images were digitally edited to remove the brands. Individuals were asked if they remembered seeing the ad, if they liked the ad and if they could name the restaurant brand. In addition, they were shown 20 ads for alcohol.
Results showed that about 18 percent of participants surveyed were overweight, and 15 percent were obese. The percentage of youths who were obese was significantly higher among those who recognized more ads than those who recognized few ads (17 percent vs. 8.3 percent). Even after controlling for the variables listed above, youths who recognized many ads were more than twice as likely to be obese compared with those who recognized few ads.
“A similar association with obesity was not found for familiarity with televised alcohol ads, suggesting that the relationship was specific to fast-food advertising content,” Dr. McClure said. “After accounting for overall TV time, TV ad familiarity was still linked with obesity suggesting that this finding is not simply due to increased sedentary time or an effect of TV programming.”
However, eating more frequently at fast-food restaurants depicted in the ads was not associated with obesity.
“The relation between fast-food marketing and obesity is not simply that it prompts more quick-serve restaurant visits,” said study co-author James D. Sargent, MD, FAAP, professor in the Department of Pediatrics at Children’s Hospital at Dartmouth. Instead, “individuals who are more familiar with these ads may have food consumption patterns that include many types of high-calorie food brands, or they may be especially sensitive to visual cues to eat while watching TV. More research is necessary to determine how fast-food ad familiarity is linked to obesity,” he added.
“Given the broad exposure of youth to advertising, the more we know about how media and marketing affect young people, the better equipped we are as pediatricians and parents to guide them in making healthy diet choices,” Dr. McClure concluded.
Source: American Academy of Pediatrics
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